Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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These are just a few of examples of how book publishers need to be in tune with their customers to adapt to the shifts in consumer book purchasing underway.
How Do We Survive This
Digital Tipping Point?
Most of us can now envision a future in which the book publishing industry has migrated to a new business model built around the production, sale and distribution of books in digital formats. However, it's the challenge of managing this transition and surviving the upcoming "digital tipping point" that will likely
determine the long-term winners and losers in our industry.
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Kelly Gallagher
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