Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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Additional PubTrack data indicates that some serious business issues are going to become more challenging for publishers to confront if this trend holds and e-books continue to gain market share.
For instance, the most recent purchase price differential between hardcovers and e-books was roughly $6.25 per unit (based on an average price of $14.55 for hardcovers versus $8.30 for e-books). This data illustrates that, as e-book sales gain and other formats decline, book publishers are going to be facing a fundamental "top-line" problem: how to determine the tipping point and what to do when the per-unit cost of printing a hardback will be cost-prohibitive due to fewer units being printed as e-books gain market share.
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Kelly Gallagher
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