Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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The Rise of E-Books
The rise of e-books is clearly the loudest and most prominent conversation underway in our industry today. Amazon.com's Kindle has blazed the trail for e-book reading devices and driven e-book sales higher
(not without its share of controversy, of course), and the Jan. 27 announcement of Apple's iPad created a full-scale, national conversation about e-books' future.
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Kelly Gallagher
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