Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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As we navigate these choppy waters in the marketplace, it's going to be crucial that we gather, assess and act upon the most accurate information intelligence available, so we know with some degree of certainty where book buyers are headed and what is driving their decisions.
We all have a front row seat to a historic shift in the way human beings read books. The smart publishers will make sure they're listening carefully to consumers so they can find ways to be on the right side of this extraordinary transition.
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Kelly Gallagher
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