Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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A recently published study by the Book Industry Study Group using the PubTrack Consumer data confirms that consumer product selection is indeed changing substantially from the early e-books adopters. Although e-book sales still account for a tiny fraction of overall unit sales (approximately 3 percent to 4 percent of all trade book purchases in 2009, according to Bowker's PubTrack Consumer survey data), the trend line is startling. As the graphic above (based on BISG's survey of those who purchased e-books in the past year) indicates, while print unit sales declining, 50 percent of today's e-book consumers said their e-book purchases increased last year while they bought a third fewer hardcover and paperback books.
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Kelly Gallagher
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