Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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3. The migration of product formats. According to Association of American Publishers' statistics, hardcover, paperback and mass market sales are all down, but e-book sales are sharply increasing, offsetting declines in other formats.
Of these three crucial factors facing publishers in the fast-changing consumer demand chain, the one that book publishers have the best ability to influence and adjust their business practices to accommodate is the seismic shift in consumer book buying away from traditional print formats and toward digital.
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Kelly Gallagher
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