Special Report: Publishing Business Conference and Expo 2012: Excellence and Innovation Take Center Stage
Speakers at this year’s Publishing Business Conference highlighted opportunities for publishers willing to embrace bold strategies.
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A sophisticated aggregation app, Flipboard creates a "natural, paginated interstitial" mimicking the print magazine experience to make content more appealing, Quittner said. The company shares some of the revenue from featured advertising with publisher partners.
Carr confessed his love for Flipboard but compared the newfangled platform to a well-dressed young male offering to be his wingman at a bar—what is he really after with the partnership? "I'm thinking to myself, friend? Enemy? Frenemy?" he said to chuckles from the crowd. "Should we love you or fear you?"
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James Sturdivant
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