Special Report: Publishing Business Conference and Expo 2012: Excellence and Innovation Take Center Stage
Speakers at this year’s Publishing Business Conference highlighted opportunities for publishers willing to embrace bold strategies.
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Leaver's first bit of advice dovetailed nicely with Tyrangiel's message of focusing on quality. Book publishers, he said, should create "beautiful objects."
"When I talk about beautiful objects, I'm talking about the fact that quality will be the most important predictor of our success," he said. "In a new world order where consumers will have every conceivable option at their fingertips, quality—real quality—matters more than ever. It doesn't matter what the book is about. What matters is that it is really good at what it is supposed to do and that it looks amazing."
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James Sturdivant
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