Special Report: Publishing Business Conference and Expo 2012: Excellence and Innovation Take Center Stage
Speakers at this year’s Publishing Business Conference highlighted opportunities for publishers willing to embrace bold strategies.
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"Market research never reinvented anything," he said, "so be the reader. If you can't put out something that interests you, don't be surprised when it fails."
Prescriptions For Success
Marcus Leaver, outgoing president of Sterling Publishing, offered attendees what he called "common sense prescriptions" that he has found to be most important and relevant to his business.
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James Sturdivant
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