Special Report: Publishing Business Conference and Expo 2012: Excellence and Innovation Take Center Stage
Speakers at this year’s Publishing Business Conference highlighted opportunities for publishers willing to embrace bold strategies.
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"If you focus on quality you will end up publishing fewer books," Leaver added, "so make each book really damn good."
Related to this is the idea that no book should be published without a clear idea of its appeal and purpose. As the market continues to segment, Leaver said, publishers must identify a specific market they are looking to target. Borrowing English terms for housemaids and flamboyant celebrities, Leaver identified books as either "skivvies"—serving a utilitarian purpose—or "luvvies"—an artistic object with inspirational appeal. "Books that are neither are toast," he said. "They are mid-list and have no clear purpose."
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James Sturdivant
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