Special Report: Publishing Business Conference and Expo 2012: Excellence and Innovation Take Center Stage
Speakers at this year’s Publishing Business Conference highlighted opportunities for publishers willing to embrace bold strategies.
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Align your sales and marketing efforts along these same lines, Leaver said, through targeted efforts utilizing SEO, mobile search marketing, social media and customer demographics, rather than mass publicity efforts. Smart targeting, along with an emphasis on discoverability (by going where audiences are and marketing to them directly) and multi-platform campaigns, are the key to cutting through the noise and reaching an audience.
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James Sturdivant
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