University Presses and the Digital Universe
The changing market has brought big challenges … and big opportunities.
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Jim Calder
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As a result of taking advantage of some of these trends, NYU Press has achieved a 9-percent increase in Internet sales from 2005 to 2006.
“Remarkably, the increase came across several categories of books, not just one—trade, regional trade, college and academic books all experienced growth,” says Maikowski.
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Jim Calder
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