University Presses and the Digital Universe
The changing market has brought big challenges … and big opportunities.
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Jim Calder
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However, NYU Press’ largest channel of growth was online sales. In the past year, the company has made a focused effort to invest in technology to continue this growth.
“In the last 12 months [we have made] upgrades of all servers, desktop hardware and all software; upgrades and redesign/reconstruction of [the] press’s core database; redesign and back-end rebuild of [our] Web site; improvements in all press metadata and content that feeds online to [the] NYUP Web site and to outside vendors via regular ONIX deliveries; redesign and overhaul of [the] press’s e-newsletter; [and] upgrades of all e-mail lists,” Maikowski says.
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