University Presses and the Digital Universe
The changing market has brought big challenges … and big opportunities.
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Jim Calder
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Selecting a special focus
Many across the industry believe that the key for university presses always has been to have a unique focus.
“Most university presses are known for specialized areas of expertise within the scholarly fields as well as usually having a niche or niches in literary, regional, reference or trade, nonfiction fields,” says AAUP’s communications manager, Brenna McLaughlin.
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Jim Calder
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