University Presses and the Digital Universe
The changing market has brought big challenges … and big opportunities.
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Jim Calder
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Kent State University Press also is capitalizing on the changing landscape of the industry. “We continue to investigate ways to market and deliver our content digitally, primarily through partnering with third parties,” Underwood says.
The press currently is building a database for direct e-mail and has partnerships with various third parties, including Google Book Search, to drive customers to its content.
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