University Presses and the Digital Universe
The changing market has brought big challenges … and big opportunities.
By
Jim Calder
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Yale University Press is organized along five imprints: academic/scholarly; art; general interest trade; language textbooks; and reference.
“Each of the imprints has different challenges and strategies. The goal is to have each unit of the portfolio operating at full speed,” Donatich says.
And, while the university press segment faces many of the same hurdles that the overall publishing industry faces, it also has its different challenges and strategies that make it unique.
0 Comments
View Comments
Jim Calder
Author's page
Related Content
Comments