University Presses and the Digital Universe
The changing market has brought big challenges … and big opportunities.
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Jim Calder
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“… It is important to remember that while AAUP members work in the publishing industry, they are each more than just a publishing company,” McLaughlin says. “While university presses strive to operate efficiently, that is rarely directly part of their primary mission, which is to serve scholarship, society and their university through the works they publish.”
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Jim Calder
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