University Presses and the Digital Universe
The changing market has brought big challenges … and big opportunities.
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Jim Calder
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He says it seems to vary from press to press whether they are ahead or behind in areas of technological growth.
“Some are way out front in all kinds of Web 2.0 activities; others are still doing the same things they did two years ago. So the variation is due to staff and financial constraints. Others may well be due to either resistance to change or not being completely conversant (and/or won over) to the new realities of publishing,” Maikowski says. “Many presses have blogs, RSS feeds and are engaged in many new forms of Internet marketing and social media programing.”
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