University Presses and the Digital Universe
The changing market has brought big challenges … and big opportunities.
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Jim Calder
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Yale University Press also is seeing growth that can be attributed to the Internet and digital technology push.
“We have grown quickly (more than 30 percent in the last four years), which poses many structural and strategic questions,” Donatich says. “The biggest issue for the industry is the control of our essential intellectual properties and the way it is disseminated in the various media: physical books, e-books, granular Web access, audio, CD, DVD, etc. I believe that the niche publishing that most university presses engage in can only profit by the ever-elongating ‘tail’ and the focused habits of the reader scholar.”
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Jim Calder
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