University Presses and the Digital Universe
The changing market has brought big challenges … and big opportunities.
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Jim Calder
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“There are a few strategies to address this,” says Clockel. “One is to utilize digital printing that can economically manufacture short-run first printings. While the unit cost may be a little more for this shorter run, you will spend less money overall for the initial printing because you are ordering less. A second strategy for some titles is to enter a print-on-demand (POD) mode for the reprints of these titles.”
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Jim Calder
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