Publisher Strikes a Chord With Holiday Book Marketing Efforts
Baker & Taylor sees social media success with 'The Guitar & Amp Sourcebook'
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Leading up to the holiday season, Baker & Taylor imprint Thunder Bay Press figured they had a hit in "The Guitar & Amp Sourcebook," a pictorial guide to the tools of the axe-man's trade over a century of rock, folk, jazz, blues and country music. A book this cool was worth spotlighting on social sharing site Goodreads, the publisher decided, so they ran a giveaway contest generating a high volume of feedback (one might even say it went to 11). This and other promotional efforts allow us to riff on Thunder Bay's success at cranking up excitement among an enthusiast audience. (Okay, I'm done punning.)
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- Companies:
- People:
- Baker Taylor
- Ginger Winters
James Sturdivant
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