Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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What the research has revealed about today's book consumer is that there are three key market dynamics shaping book behavior right now:
1. The economy and the resulting decline of book purchasing. Book buyers as a percentage of the U.S. population dropped below 50 percent for the first time ever in 2008.
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Kelly Gallagher
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