12 Profitable Book-Production Tips for Publishers and Printers
J. Kirby Best, president and CEO, advises three strategic priorities:
4. “By far the most important, pick a proven supplier that has complete end-to-end solutions and the horsepower to back it up.”
5. “Aggressively monitor your books in the supply chain: It’s not the cost per unit, it’s the unit cost.” Minimize distribution costs and cash tied up in inventory.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.