12 Profitable Book-Production Tips for Publishers and Printers
Bill and Joe Upton stress the importance of planning and preparation, offering the following advice for mutual profitability:
7. “The production manager should try to partner with a relatively small number of printers.” This is especially true for the smaller publisher with standard formats who can build a strong relationship with its manufacturer.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.