12 Profitable Book-Production Tips for Publishers and Printers
8. “Meet with your vendor to map a strategy for your entire list.” In this way, the vendor can anticipate your needs, and you can plan your production so as to take the best advantage of equipment and scheduling.
9. “Make sure the files you send to the printer are built properly.” The most common mistakes that hold up a job are missing fonts or images required in order to move smoothly through preflight to press.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.