12 Profitable Book-Production Tips for Publishers and Printers
3. Use online proofing and file approval. Collaborate with the manufacturer and train production staff to use soft proofing/approval. Publishers can customize the approval process to be managed entirely online.
Setting up online data exchange and online proofing/approval with your book manufacturer “places transactions in real time, enabling both the publisher and the printer to save time, cost and effort in the exchange of information, as compared to FedEx, mail and phone calls,” Tobin says.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.