12 Profitable Book-Production Tips for Publishers and Printers
6. “Go for speed in delivery as well as quality in selecting printers.” The ability of a printer to respond quickly to the publisher’s marketing demands cuts down on inventory investment and provides drop-ship flexibility, suggests Best.
He advocates for a demand-printing strategy as the optimum profitable benefit for both printer and publisher.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.