Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
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Brian Howard
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“We wanted as widespread a media coverage as we could get,” says Baldacci. “Any channel. We were looking for some sort of nighttime news magazine, morning show coverage. And we got it all. We wanted radio interviews. We wanted print interviews. And we got all of that.”
And though Morton did make the interview rounds, his availability was put in jeopardy when reports surfaced that Morton had gone into hiding due to threats from Cruise and the Church of Scientology.
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Brian Howard
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