Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
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Brian Howard
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Such is the power of heartthrob actor/Church of Scientology lightning rod Cruise. And such is the power of Morton, whose bios of Princess Di (“Diana: Her True Story,” 1992), Monica Lewinsky (“Monica’s Story,” 1999), and Victoria and David Beckham (“Posh & Becks,” 2000) were best-sellers.
“The decision that we made was basically: It’s going to be a pretty hot topic,” says Baldacci. “We felt that the interest in Tom Cruise [was] going to be pretty high. And we strategized in such a way so that we’d be able to [give] accounts enough time to order the book.”
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Brian Howard
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