Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
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Brian Howard
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Instead, St. Martin’s put the book in its December 2007 catalog, as well as an October sell sheet. Generally, accounts like a little more time; some even ask St. Martin’s for 10 to 11 months’ warning. “It did cost us a couple of promotions at certain accounts, but the trade-off, we felt, was better,” says Baldacci.
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