Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
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Brian Howard
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“It was reported that Andrew was in hiding; whether that’s true or not, I can’t necessarily say,” says Baldacci. “Let’s just say that we had a plan for Andrew in terms of how to promote the book, and we stuck to that plan.”
It never hurts when media are clamoring to write about you.
“Us Weekly came out prior to the holidays, and they pretended like they had seen the book, but they hadn’t; they were just purely speculating,” says Baldacci. “And then the week before publication, there were a few things that made it seem as if the book was [already] out. So we knew that was kind of coming.”
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