Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
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Brian Howard
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“The primary concern with coming out too early is that somebody throws a book together and gets it out there before us,” figures Baldacci. “If we say [in August], ‘In January we’re going to have a big Tom Cruise book coming from St. Martin’s Press, and it’s Andrew Morton doing it,’ and then somebody whips something together and gets it out there in November, the consumer goes to the store and goes, ‘Oh, here’s that Tom Cruise book I heard about.’”
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Brian Howard
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