Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
So with the clouds juiced and the sky ready to open up, the advertising push was pretty simple. “The challenge was to say: The book’s on sale today. [We ran a] big, full page in The New York Times announcing the publication of the book,” says Baldacci, “and we also did a lot of online advertising.”
Baldacci would not comment on the book’s marketing budget or sales projections. He did say that the 400,000 initial printing reported on Wikipedia.com is inaccurate, though he would not say whether the figure was high or low.
0 Comments
View Comments
E
Brian Howard
Author's page
Related Content
Comments