Publishing Innovator of the Year: Harlequin
A look at the 'deliberate strategy' that drives the company's success.
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In North America, says Lewis, “We are just beginning to see this emerge with impressive usage on mobile apps such as Stanza [for the iPhone] and now [the Amazon] Kindle.”
Conversing With the Reader
Not surprisingly, Harlequin was also a pioneer in social media. It was among the first publishers to host author readings in virtual world Second Life in 2007, and it created its own online community more than 10 years ago, says Vallik. Harlequin now has a dedicated community manager and several message board hosts, she adds.
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Noelle Skodzinski
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