Publishing Innovator of the Year: Harlequin
A look at the 'deliberate strategy' that drives the company's success.
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E-books: ‘Just a Choice’
E-books—which still constitute a relatively small percentage of Harlequin’s sales (about 3.4, according to a recent New York Times article)—are important to Harlequin’s future, but not its entire future, says Vallik. “… They are simply another format choice.” Also, she notes, “E-books bring a number of benefits including backlist—being able to find titles that are harder to find. So, we don’t see e-books replacing print, but really it is just a choice.”
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Noelle Skodzinski
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