Publishing Innovator of the Year: Harlequin
A look at the 'deliberate strategy' that drives the company's success.
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Harlequin also is tapping “one of its best marketing tools,” says Harlequin Publisher and CEO Donna Hayes, offering free content to reach new readers. “… We wanted to give a free book to every woman in America,” says Hayes. “We are sampling via free print editions and have also created a Web site, HarlequinCelebrates.com, where visitors can download up to 16 free books, one for every romance series we publish.”
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Noelle Skodzinski
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