Digital Directions: The Marketing Silo
A marketing department that operates without easy access to data and content assets is seriously hindered.
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It is human nature: People hoard information as a means to consolidate their own political power. Publishing organizations are no different. Many have historically been distinctly proprietary about their “personal” data, and have given marketing teams access to it on a very limited basis. Those who fear that greater openness will result in a loss of power keep barriers to information sharing in place.
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Andrew Brenneman
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