Digital Directions: The Marketing Silo
A marketing department that operates without easy access to data and content assets is seriously hindered.
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• Sample chapters and excerpts that have been pre-vetted for inclusion in marketing programs.
• Cover image files in a variety of resolutions. Having a set of thumbnails or medium-resolution cover files on a common subdirectory doesn’t cut it. The files must be indexed and available in a variety of resolutions or formats to support the range of marketing communications and review-publications’ requirements.
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- Places:
- California
- U.S.
Andrew Brenneman
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