Digital Directions: The Marketing Silo
A marketing department that operates without easy access to data and content assets is seriously hindered.
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The Solution: Learn to Share
There is a better way: a common digital asset platform that manages both content elements and their associated data. Marketing departments can gain insight into works-in-progress by accessing real-time information about them. Publicity teams can access digital assets such as illustration files in a plurality of formats. Equally critical is access to permissions regarding digital assets for publicity purposes.
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Andrew Brenneman
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