Digital Directions: The Marketing Silo
A marketing department that operates without easy access to data and content assets is seriously hindered.
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• Illustration image files for inclusion with publication of reviews, in a variety of resolutions.
• Licensing terms, particularly pertaining to illustrations, to determine their availability for inclusion in promotions.
Timely access to quality data and digital assets has a direct impact on the effectiveness of marketing programs. Yet, all too often, marketing departments have been effectively placed in information silos without easy access to data and content assets that are managed within editorial, contracts and production groups.
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- Places:
- California
- U.S.
Andrew Brenneman
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