Digital Directions: The Marketing Silo
A marketing department that operates without easy access to data and content assets is seriously hindered.
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• An international publication tells the publisher it wishes to run a featured review of a key upcoming title. The publisher’s elation turns to panic when the reviewer expresses its desire to include illustrations with the review. It is not readily apparent to what degree these illustrations have been appropriately cleared for such promotional purposes. Frenzied searches through paper files and a flurry of phone calls ensue while the deadline for the review approaches.
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- Places:
- California
- U.S.
Andrew Brenneman
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