Digital Directions: The Marketing Silo
A marketing department that operates without easy access to data and content assets is seriously hindered.
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Publishing organizations are rife with tales such as these:
• A marketing communications manager wishes to create an advertisement that will contain a number of cover images. While a large number of cover images can be found on common file-servers, there is no index to these files, and the team does not know which file is authoritative. To be certain, the team decides to scan the cover of the printed book in order to get the right image.
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- Places:
- California
- U.S.
Andrew Brenneman
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