Chelsea Green's Challenge
In terms of budgeting for [this] year, I’ve been ratcheting down expectations. We’ve been tightening up credit, in terms of accounts, [and] getting everyone to focus on being conservative ….
• Chelsea Green is celebrating its 25th anniversary this year. What have been the biggest lessons you’ve learned in that time?
Baldwin: My husband and I started the company 25 years ago, and the main thing we’ve learned about success and staying alive is that you remain focused—niched—and that you remain true to your mission. … There are lots of other publishers that are niched. They’re all doing relatively better than others who are more general interest.