Chelsea Green's Challenge
An exclusivity deal with Amazon.com outraged other booksellers. President and publisher Margo Baldwin talks about how the company survived the controversy.
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• Would you do this type of deal again?
Baldwin: I think there is a place [for] exclusive deals. … I think you have to calculate the pros and cons first. I don’t think we’d do an exclusive product that was only sold through one retailer. Would we do an exclusive launch again? Not anytime soon.
I think one of the things that gets lost is that … we’re a small publisher. There isn’t an appreciation for what it means for a small publisher to survive when we’re up against the Random Houses and the Simon & Schusters. Their orders are of a different magnitude. There are things you have to do [as a small publisher]. It’s not easy. …
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- Companies:
- Amazon.com
- Barnes & Noble
- BookSurge
- Places:
- White River Junction
Peter Beisser
Author's page
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