Chelsea Green's Challenge
• Would you do this type of deal again?
Baldwin: I think there is a place [for] exclusive deals. … I think you have to calculate the pros and cons first. I don’t think we’d do an exclusive product that was only sold through one retailer. Would we do an exclusive launch again? Not anytime soon.
I think one of the things that gets lost is that … we’re a small publisher. There isn’t an appreciation for what it means for a small publisher to survive when we’re up against the Random Houses and the Simon & Schusters. Their orders are of a different magnitude. There are things you have to do [as a small publisher]. It’s not easy. …