Chelsea Green's Challenge
An exclusivity deal with Amazon.com outraged other booksellers. President and publisher Margo Baldwin talks about how the company survived the controversy.
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• How have you prepared your staff for a challenging economy?
Baldwin: The focus is mainly to keep employees’ eyes on the important product focus that we have and not have people get worried or anxious. ...
We’re going to be focused on the how-to side of things, as opposed to grabbing the next political title. I’ve said, “Let’s focus on what we’ve been doing for the past 25 years.” … Even if people are struggling, they buy how-tos. … Our backlist is selling two to three times more than it was. … We’re definitely not laying off anybody. …
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- Companies:
- Amazon.com
- Barnes & Noble
- BookSurge
- Places:
- White River Junction
Peter Beisser
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