Chelsea Green's Challenge
An exclusivity deal with Amazon.com outraged other booksellers. President and publisher Margo Baldwin talks about how the company survived the controversy.
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Another thing I’ve learned … is [how] to publish books really quickly …. We’ve had these three national best-sellers because we brought them out very quickly. I think that we should continue to exploit those opportunities. The slowness of the traditional book industry for a book publisher that’s doing nonfiction, current-events books, by the time you get around to it, it’s out of date. The industry as a whole, if they’re going to survive, has to rethink the traditional lead times. We try to do that. … There’s no magic here. It’s just getting something through production quickly. I think that in this world of bloggers and the death of newspapers, book publishers are going to have to become more publishers for the moment.
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- Companies:
- Amazon.com
- Barnes & Noble
- BookSurge
- Places:
- White River Junction
Peter Beisser
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