Chelsea Green's Challenge
Another thing I’ve learned … is [how] to publish books really quickly …. We’ve had these three national best-sellers because we brought them out very quickly. I think that we should continue to exploit those opportunities. The slowness of the traditional book industry for a book publisher that’s doing nonfiction, current-events books, by the time you get around to it, it’s out of date. The industry as a whole, if they’re going to survive, has to rethink the traditional lead times. We try to do that. … There’s no magic here. It’s just getting something through production quickly. I think that in this world of bloggers and the death of newspapers, book publishers are going to have to become more publishers for the moment.