News & Trends: How to Adapt to the Shifting Market
BISG’s Making Information Pay examines how publishers are responding to changes facing the industry.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
- Build stronger direct channels;
- Embrace digital sales and distribution;
- Increase custom publishing efforts;
- Analyze mass-merchant and non-book-outlet buyers who don’t live and breathe books;
- End or curtail returns;
- Get closer to authors and customers;
- Develop alternate revenue streams;
- Tighten controls on spending and overhead.
Who Is Reading Books?
Kelly Gallagher, general manager, Business Intelligence, for R.R. Bowker and chair of BISG’s research committee, presented insights into “Who Is Today’s Book Consumer?” “We really have not done a very good job of getting to know our customer,” he said. Customers today are “evading point-of-sale data and buying all kinds of places,” he said.
0 Comments
View Comments
- Companies:
- Amazon.com
- The Book Industry Study Group
- Places:
- New York City
E
Noelle Skodzinski
Author's page
Related Content
Comments