News & Trends: How to Adapt to the Shifting Market
BISG’s Making Information Pay examines how publishers are responding to changes facing the industry.
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Watson Healy also highlighted characteristics common among companies “doing well” this year:
- Market share/brand leaders;
- Innovators and boutiques;
- Publishers of real-time data and workflow solutions (i.e., “publishing at the point of need”) especially in the professional publishing sector—for example, content about how to better manage a law practice fed to lawyers at their desks;
- Having a “digital DNA is absolutely essential to today’s successful publishing company,” she stressed.
Despite current economic challenges, investments are not entirely on hold. According to Watson Healy, the most common investment areas are:
Sales and marketing;
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- Companies:
- Amazon.com
- The Book Industry Study Group
- Places:
- New York City
E
Noelle Skodzinski
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