News & Trends: How to Adapt to the Shifting Market
BISG’s Making Information Pay examines how publishers are responding to changes facing the industry.
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Some areas of growth, he said, are:
- Children’s books;
- E-books—“with growth rates of 100 percent annually expected for awhile,” though still a “very small base [of sales]—1 percent”;
- Amazon.com sales;
- Direct-to-consumer sales;
- Custom publishing sales;
- Digital content sales;
- Mass-merchant channel, which is “growing, but troubled.”
The “sobering reality,” said Shatzkin, is that “what is diminishing is much more substantial than what is growing,” and the revenue potential from the digital realm is still an unknown. Publishers, therefore, are making significant changes, including:
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- Companies:
- Amazon.com
- The Book Industry Study Group
- Places:
- New York City
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Noelle Skodzinski
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