News & Trends: How to Adapt to the Shifting Market
BISG’s Making Information Pay examines how publishers are responding to changes facing the industry.
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He pointed out that last year, for the first time ever, online became the No. 1 sales channel (with 23 percent of the market), surpassing large-chain bookstores (22 percent).
The key, said Gallagher, is for publishers to watch their consumers closely to know how to reach them. Also, he stressed, “People born before 1966 are our primary consumers. … We’ve got to find a way to grow younger
readers.”
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- Companies:
- Amazon.com
- The Book Industry Study Group
- Places:
- New York City
E
Noelle Skodzinski
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